Introducing the Carolina Massage Institute: Your New Massage School


I’ve been conducting in-depth research into the benefits of frequent massage for over 20 years. Quite seriously, I very much recommend massage for athletic recovery. It is the subject of a full chapter in my Athlete’s Guide to Recovery, and I’ve written about self-massage both there and in Runner’s World. Many of my students and friends are massage therapists and bodyworkers, and they love their jobs.

If you would like to love your own job as a massage therapist, please consider the Carolina Massage Institute! This is a brand-new massage school in Hillsborough, North Carolina—right in the middle of the state—housed in the building that also hosts Hillsborough Yoga Company and the soon-to-open Hillsborough Spa and Day Retreat. I co-own all of these ventures with my wonderful business partner, Lies Sapp. In Carolina Massage Institute, we are joined by some wonderful colleagues.

Sara Owens, our program director, is a graduate of our yoga teacher training, a longtime teacher at our studios, and possessor of a wonderful résumé that includes work owning Market Street Coffee, a successful chain of local coffee shops, and, recently, work as the crime analyst for the Town of Carrboro. She’ll keep these up while administering CMI.

Ruth Newnam, our director of education, is another longtime Carrboro Yoga teacher and a skilled massage therapist who works on me, my husband, and many of the athletes in town, including my friends at UNC Men’s Basketball. She’s owner of Carrboro Massage Therapy, so in addition to her hands-on experience, she can speak to running a successful therapy practice. Ruth has been hard at work putting together a useful, practical, innovative curriculum. She’ll be joined by a skilled faculty that together has decades of experience. Our staff includes two other hypercapable Carrboro Yoga teachers: physical therapist Laura Terry and massage therapist Helen Tapper.

Wherever you are on your massage therapy journey, we offer support:

Please visit the Carolina Massage Institute website to sign up for our newsletter, apply for the program that will lead you to your dream job, and stay current with your CEUs.

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